Kiranas, MSMEs hop onto Flipkart's B2B biz in 2020
Flipkart Wholesale app saw 75 per cent month-on-month growth in customer base since launch in September. Despite the challenging business environment posed by the pandemic, Best Price launched a new store in October in Tirupati to cater to kiranas and small businesses. The newly launched store in Tirupati is Best Price’s 29th store in the country
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Bengaluru: Over a million small retailers in the country and hundreds of MSMEs continued to repose their faith on online platforms and digitisation as the entire retail ecosystem opts for e-commerce as a mode of doing business during the challenging times of the pandemic. Flipkart Group's B2B businesses - Flipkart Wholesale and Best Price cash-and-carry stores - have witnessed an increased uptake of e-commerce in 2020.
Flipkart Wholesale, the digital B2B marketplace of Flipkart launched in September, and 29 Best Price modern wholesale stores enabled growth for small kiranas by offering a wide range of selections at great prices.
"As India's leading Omni-channel B2B marketplace, we strive towards making e-commerce inclusive for every small kirana and drive growth for every MSME in the country. As the entire retail ecosystem was grappling with unprecedented challenges posed by the pandemic, suppliers and buyers came together seamlessly to unlock the potential of technology and e-commerce," said Adarsh Menon, Senior Vice-President and Head, Flipkart Wholesale and Walmart India.
Flipkart Wholesale app which currently offers fashion products - clothing, footwear and accessories - to retailers across 23 cities has also just launched the grocery category in NCR on its platform. It has already recorded 50 per cent month-on-month growth in fashion category suppliers and enabled 2.5 lakh listings on its platform since its launch, delivering a major boost to MSMEs in the country and helping realise the Atmanirbhar Bharat dream.
Also, e-commerce adoption by Best Price members grew over 10X across 29 stores, with smaller towns such as Meerut, Kota, Guntur, Rajahmundry, Aurangabad, Karimnagar, Amravati and Vijayawada accounting for a large part of the e-commerce traction at Best Price, which signals a surge in Bharat transacting online.
Flipkart Wholesale app saw 75 per cent month-on-month growth in customer base since launch in September. Despite the challenging business environment posed by the pandemic, Best Price launched a new store in October in Tirupati to cater to kiranas and small businesses. The newly launched store in Tirupati is Best Price's 29th store in the country.
